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About Us and Our Designers

Loved & Luxe is your new favourite online jewellery boutique based in Cheshire, showcasing independent designers.

This multi-brand boutique was launched in September 2019 by Stephanie Hoyle, who started her career with a leading digital retailer buying fashion and accessory ranges, before moving into a teaching career.

Teaching Philosophy and Ethics, Stephanie recognised the importance of the "slow fashion" movement, where style can be celebrated and enjoyed using ethical and sustainable practices.

Stephanie launched Loved & Luxe to offer her clients curated collections of affordable luxury jewellery, selected from inspirational and ethical independent designers.

Collections boast hand-crafted pieces created using precious metals, featuring gold vermeil, sterling silver and rose gold, along with a rainbow of ethically-sourced gemstones.

Loved & Luxe is proud to offer affordable luxury; beautiful timeless design, quality and a premium brand experience.


Blending ancient and tribal artforms with contemporary style, Azuni describe their aesthetic as 'between two worlds'. Their eclectic style is favoured by the Duchess of Cambridge and has long been a stylists' favourite, featuring regularly in leading fashion editorials. Hand-crafted by artisans, and with each purchase supporting children in rural Guatemala, Azuni pieces bring a personal sense of meaning to every wearer.


Iconic style and vibrant colour are the hallmarks of Latelita. Combining Eastern influences with contemporary British design, Latelita create unique atelier jewellery which is made to last. From statement pieces to dainty gifts, their dynamic designs are pieces to treasure.

Ottoman Hands

With a hint of the exotic, Ottoman Hands is the brand to inspire wanderlust. Collections unite Eastern and Western heritage, which is then reimagined with contemporary elements of statement style. hand-crafted in their istanbul workshop, each piece is lovingly created using 21ct gold coated recycled brass, with alluring semi-precious stones frequently feature in their collections.

Shyla London

Morally motivated, Shyla designs timeless, wearable jewellery to suit women of all ages. designed in London and crafted using recycled materials, each piece sold contributes towards supporting small charities in providing education to some of the poorest women in India.

Joanna Cave

Inspired by her Aegean childhood, the critically-acclaimed Joanna Cave is influenced by the wild beauty and distinctive architecture of her past. Designed in London, crafted in Greece and exhibited in Paris, her collections use recycled silver and gold and ethically-sourced pearls, embodying the essence of the slow-fashion movement.

Scream Pretty

This award-winning design team creates innovative, high quality and versatile pieces which can be stacked and styled to embrace your individuality. a celebrity favourite, this family design team give you ethical and affordable luxury to shout about!